The approach to this project was deliberate, aiming to invigorate the brand while honouring its wellness-focused values without the clichés of routine and toxic positivity often associated with wellness brands. The solution was to position the brand as one that celebrates and supports its consumers' lifestyles without imposing pressure or unrealistic expectations. Leveraging the power of AI, I unlocked a multitude of possibilities in visual storytelling, breathing new life into our creative vision.
