For the Coors x Raptors #CHEERSFROMTHENORTH campaign, I led a creative team by developing engaging social content that connected with fans across Canada. We invited NBA fans to send the Toronto Raptors their biggest shout-outs on various social media channels. I also initiated meaningful partnerships with Raptors personalities like Matt Devlin, Jack Armstrong and DJ 4Korners to create original content for this program. This strategy allowed my team to harness user-generated content to connect with fans holistically. The OOH media disruption from this campaign gathered organic media impressions. It was featured in publications like Narcity and Raptors Republic.
