I developed and directed a brand video for Broken Coast Cannabis, highlighting their commitment to quality through their meticulous production process. My team and I adopted a "day in the life" documentary-style approach, bringing authenticity and personality to the campaign. The video showcased the craftsmanship behind their premium products and introduced the new strains they’ve developed. To extend the campaign’s reach, I also created short video vignettes for social media, ensuring cohesive and engaging storytelling across platforms. This approach deepened audience connection and reinforced Broken Coast’s leadership in the cannabis industry.
